Wednesday, July 9, 2008

Completion of Trainer Training Program in Charlotte. Huge Success!

We recently finished up our "Trainer Training" program in North Carolina. We had a great group of new trainers come through and I'm certain they will all be very successful as AutoMax Sales trainers.

You can read about the training program in a recent news release here: AutoMax Training Completes Program for New Trainers

Also, after the training program was completed, I received numerous emails from our new trainers discussing their experiences and how they benefited from the training program. Here are some excerpts from a few of those emails:

"I want to thank you first of all for the opportunity. I guarantee that within a few months, you will be glad you gave me this chance. Your style of training and your passion for your business just rubs off and you definitely rubbed off on me, I promise you that I will try my best to show the same passion every day of my training."

"First of all I want to thank you for everything. I have learned so much in the last eight days. I have a totally different outlook on life and truly want to change people's lives now. I can't wait to start. It was a genuine pleasure. I have a lot of respect for what you have done with the company and hope this is the beginning a mutually profitable relationship for both of us."

"These past 10 days have been wonderful. I don't have much to say but, thank you. I really believe this is the turning point in my life. Every time I have had a trainer come to the dealership, I said that is something I want to do. I am absolutely excited and pumped to positively change some lives. These past days really showed me the true meaning of "synergy'. All these guys we were there with are wonderful. I am very excited to keep in touch with all of them. Thanks again."

"First of all, I appreciate the opportunity, I was very uncertain about what to expect when I agreed to come to the AutoMax :"Trainer" Training. I was a little worried that my background was not the typical Automotive Dealership background and I may not fit in. It did not take me long to figure out that it was not an issue. The other trainees were supportive and wanted everyone to succeed. I have never worked in an environment where "Synergy" was so important and the fact that you were able to bring a team of exceptional people together and teach us to work towards a common goal in such a short period of time is truly remarkable."

"It was a pleasure working with you these last two weeks. It was more intense than I expected, but a pleasant surprise. I got a lot out of the all the training and enjoyed working with the group as well. I have already purchased another Og Mandino book and I have re-read "A Better Way to Live" several times. Thanks again for everything."

"The training session was great. It has been a long time since I have had a major challenge. The manner in which you did so was nothing less than spectacular. The look in everyone's eyes when we were studying together was that of determination. The synergy in the room was an expierence I will never forget. The book "A Better Way To Live" has made me re-evaluate how I treat others and I look forward to using the book at this cornerstone in my llife. The information you instilled in us is something that we can use in all avenues of our lives."

Saturday, May 24, 2008

AutoMax Sales Training and Craig Lockerd in the News

As some of you may know, AutoMax training programs are not exclusive to automobile dealerships. The RV market is an important component to our sales training program.

AutoMax Sales Training was recently was mentioned in RV Trade Digest:

AutoMax Sales Training implements new program for dealerships

(May 16, 2008) -- Salesperson recruiting program offered for RV dealerships.
AutoMax Sales Training and Consulting LLC

LINWOOD, N.J. -- AutoMax Sales Training and Consulting, a recruiting and training company for the automotive industry, has announced a new "No Risk" Salesperson Recruiting Program for automobile, motorsports and RV dealerships. The performance-based incentive structure eliminates up-front costs and provides comprehensive training programs for sales professionals in markets throughout North America. [ READ MORE ]

Thursday, February 7, 2008

Get Dealers to see the light

How can we ever get dealers to truly see the importance of ongoing training and development?

Tuesday, February 5, 2008

Become an AutoMax Trainer

Have a normal life,no night,no weekends,use all the experiences in your life thus far to help others learn and excel in the automobile industry.Sales training,developing people,helping others......does that sound like you?

Thursday, January 31, 2008


At AutoMax our commitment is to train,develop and help inexperienced salespeople reach their full potential.

Wednesday, January 30, 2008

AutoMax Sales Training

Are you always prospecting,looking and listening for new chances to tell your story to a potential client?

Friday, January 25, 2008

Prospecting,Client Development

The climate in the car business is such that its not so much new salespeople dealers need as it is clients. Automax"s focus is on bringing "found business" into dealers showrooms,thru go old prospecting,over the years dealers,training companies,salesperson recruiting and training companies such as Automax have relied on the billions of dollars spent on advertising,incentives and low financing rates to bring clients in the dealerships.Now more than ever finding customers,treating them properly and professionaly is key.At AutoMax we will continue to help dealers not only recruit but train salespeople to find customers and keep them as repeat and referrals.

Wednesday, January 23, 2008

Training New Trainers

Wow.....what a week and a half....8 days of time....lots of time with four new people joining AutoMax as trainers....great time,great people.....I cant wait to see their the end of a very grueling week for them and me,they let their hair down and told me how they felt about the week,the training and time spent with wonderful they felt their training went,how their lives had been affected in a positive way,their minds opened up,and the pleasure of being in the class with me.....ha...little do they know what they give me far outweighs anything I could do for see them "get it"....and be able to see them come together as a about "life changing"...thats what happens to me everytime...the trainers change my life!