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We at AutoMax love Conwell's speech Acre's of Diamonds and feel its very appropriate for what we do, providing your store with" Committed, Well Trained Salespeople With No Bad Habits"
The people we recruit, interview and initially train are people in your neighborhood, perhaps customers or friends or family of customers, people right under your nose that perhaps you would have never thought of recruiting...Nice people, people just like your customers who just happen to sell cars for a living.
Who better to take care of your local customers than people that ARE or WERE your local customers.
Russell Conwell helped to transform a night school in a church basement in Philadelphia into Temple University. He did it by retelling a story that was told to him while in a camel caravan in Mesopotamia. It was a story about Al Hafed, a very wealthy farmer in ancient Persia. Al Hafed was living his dream life until one day a Buddhist priest visited him and during their conversation told him how the world was formed.
The old priest also told Al Hafed about diamonds and that if he had a handful of diamonds he could purchase a whole country. With a mine of diamonds he could place his children upon thrones through the influence of their great wealth.
That night Al Hafed went to bed a poor man -- not that he had lost anything. He was poor because he was discontented and discontented because he thought he was poor. After a sleepless night, he arose early the next morning and told the priest of his desire to be immensely rich. After a lengthy conversation the priest told him that he would find diamonds in a river that runs over white sand between high mountains. Al Hafed sold his farm, collected his money, left his family in the charge of a neighbor, and began his search for diamonds.
After years of exhaustive search throughout Palestine and across Europe, penniless, ragged and wretched, he threw himself into the incoming tide off the coast of Spain never to rise again.
In the meantime, back at the farm, Al Hafed's successor, while giving his camel a drink from the stream that ran through the property, found a black stone with an eye of light that reflected all the colors of the rainbow. The stone turned out to be a diamond. And so were discovered the diamond mines of Golconda, the most magnificent diamond mines in the history of mankind; exceeding the Kimberley mines in value. Had Al Hafed remained at home and in his own garden, instead of wretchedness, starvation, poverty and death in a strange land, he would have had "acres of diamonds." Every shovelful of that old farm has since revealed the gems which have decorated the crowns of monarchs.
The most amazing and tragic element of this story is the fact that we have so many modern day Al Hafeds wandering around looking for their acres of diamond everywhere except in the backyard of their own mind.
Change your Perspective
One of the valuable lessons taught by this incredible story is one of perspective. How do you see yourself? The gem stones are the attitudes you develop over time as a result of seeing YOUR world more clearly. When you see yourself more clearly, you see yourself as someone who is valuable and has limitless potential. This leads to high self esteem and high expectations which are the cornerstones for high achievement. This perspective also motivates you and compels you to act with a clearly defined purpose.
Opportunities are dressed in work clothes
Your greatest opportunities lie under your own feet. They lie in your intellect, your talent and abilities, your education and experience, as well as with your family members, friends and business contacts. The challenge is that in the rough, a diamond does not look like a diamond that we are familiar with. It looks like a black, rough piece of rock and must be cut, shaped and polished repeatedly before it glistens like the valuable stone that it is.
The Al Hafeds of today are waiting around for their opportunities to turn up. They are looking for the easy way; the six numbers in the lotto or an inheritance from a long lost relative they've never even heard of. They fail to realize that their acres of diamonds represent an opportunity for them to learn and work hard for a long period of time, honing and developing their skills so that they can build a career or business and eventually have everything they want.
Your area of excellence
Each and every one of us have the ability to be excellent at something. What can you be excellent at? It is your responsibility to find it. You may have a knack for singing. Perhaps it's teaching or sports. Whatever it is, know that ability is latent until it's developed. You may have all the potential in the world, but the marketplace will only pay your performance not your potential. J.K. Rowlings is now the richest woman in the UK, but ten years ago she was on welfare. Her latent talent was in writing and through her writing she began to mine the nuggets of diamonds that were abundant in her mind. Harry Potter became her Golconda mines. Remember, the diamonds lie inside us waiting to be mined, cut and polished.
Keep on Pushing!
" Develop an attitude of gratitude, and give thanks for everything that happens to you, knowing that every step forward is a step toward achieving something bigger and better than your current situation."
AutoMax Recruiting & Training