A blog by Craig Lockerd, president and founder of AutoMax Sales Training and Consulting located in Linwood, New Jersey.
Wednesday, July 8, 2009
AutoMax'Rules to Sell by
AutoMax's Concepts & Rules to Sell By:1. To be enthusiastic you have to act enthusiastic.2. What the mind can conceive and believe, it can achieve.3. Attitude is like altitude, fly high.4. Dead at Midnight - Og Mandino.5. Objections are like opportunities. Use them as such.6. Ask the questions, but really listen to the answers.7. God gave us two ears & one mouth. Use them proportionally.8. Have a conversation like you are talking to a friend.9. Be real.10. Ask the customer if it's okay to take notes.11. Don't judge a book by its cover.12. Don't sell the customer, help the customer buy.13. Early bird catches the worm.14. Learn one new feature of your product every day.15. Don't use lip service, back up what you say.16. You can't close what your can't control.17. There is a difference between a question and an objection, make sure it's an objection before you overcome it.18. Develop and use a "Why Buy Here Book".19. Know your product and know your competition.20. What you do now will pay off down the road.21. To be professional you must look and act professional.22. Dress conservatively.23. Eye contact.24. Keep hands cleans and nails manicured, don't bite nails.25. Don't overdo cologne.26. Don't overdo jewelry.27. No Earring - men.29. Don't smoke in front of customers.30. Smile. Don't be a grouch.31. Keep shoes polished.32. Keep clothes pressed.33. The only thing that should be on your desk is a pen and a phone.34. Pros play for dough. Amateurs play for fun. Which one are you going to be?
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