A blog by Craig Lockerd, president and founder of AutoMax Sales Training and Consulting located in Linwood, New Jersey.
Friday, January 25, 2008
Prospecting,Client Development
The climate in the car business is such that its not so much new salespeople dealers need as it is clients. Automax"s focus is on bringing "found business" into dealers showrooms,thru go old prospecting,over the years dealers,training companies,salesperson recruiting and training companies such as Automax have relied on the billions of dollars spent on advertising,incentives and low financing rates to bring clients in the dealerships.Now more than ever finding customers,treating them properly and professionaly is key.At AutoMax we will continue to help dealers not only recruit but train salespeople to find customers and keep them as repeat and referrals.
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