A blog by Craig Lockerd, president and founder of AutoMax Sales Training and Consulting located in Linwood, New Jersey.
Wednesday, December 28, 2011
Tuesday, December 27, 2011
Tuesday, December 20, 2011
Thursday, December 15, 2011
Tuesday, December 6, 2011
Wednesday, November 30, 2011
Wednesday, November 16, 2011
Wednesday, November 9, 2011
Tuesday, November 8, 2011
Monday, October 31, 2011
Monday, October 24, 2011
Thursday, October 20, 2011
Friday, October 14, 2011
Thursday, October 13, 2011
Saturday, October 1, 2011
Friday, September 30, 2011
Thursday, September 29, 2011
Wednesday, September 28, 2011
Tuesday, September 27, 2011
Monday, September 26, 2011
Saturday, September 24, 2011
Tuesday, September 20, 2011
Monday, September 19, 2011
Sunday, September 18, 2011
Saturday, September 17, 2011
Wednesday, September 14, 2011
Sunday, September 4, 2011
Wednesday, August 31, 2011
Tuesday, August 30, 2011
Saturday, August 27, 2011
Friday, August 26, 2011
Wednesday, August 17, 2011
Thursday, August 11, 2011
Thursday, August 4, 2011
Saturday, July 30, 2011
Thursday, July 28, 2011
Wednesday, July 27, 2011
Tuesday, July 26, 2011
Wednesday, July 13, 2011
Saturday, July 9, 2011
Friday, June 3, 2011
Thursday, June 2, 2011
No Inventory /Lots of Inventory...should I hire salespeople?
OK....sooooo you are a dealer that has been affected by a lack of inventory due to world events and your first concern,fear is lack of vehicles to sell,we get that.
Let's talk about what may not seem to be a priority now and the ways it's being handled right now.
1.Hiring freeze,don't need more salespeople to sell blacktop!
2.Let go of salespeople,because you don't want to pay a draw or benefits cause all you have is blacktop.
3.Wait till the cars start to roll in to put on more salespeople....{And they will,soon} less blacktop,more cars
4.Salespeople leave,cause nothing to sell,but....blacktop!
Here is the dilemma with that type of plan,when you are ready to pull the trigger so is your competition and thus the available talent pool pie gets divided by a larger number.
Staff your stores now!
Let's say in your market there are 1000 quality people available to choose from to sell cars now and you are the ONLY Dealer to understand that,your available talent pool to pick from is huge....wait till the inventory hits and now that same 1000 quality people is divided up by 5 other dealers?...10,15? Do the math.
Our technology,manpower and experience can help you take advantage of this current opportunity.
Ok....sooooo you are a dealer that has NOT been affected by lack of inventory and you can't see any blacktop anywhere on your property,how are you handling staffing?
1.You are using AutoMax Recruiting and Training to assist you[Great move}
2.You picked up a couple of "vets" from the stores with no inventory
3.You know you should take advantage of this current opportunity but you a just a little gun shy due to 08 and 09 still
4.Salespeople that you currently have will leave when the dealers with no inventory now,get inventory soon.
Your opportunity,same as above,staff now and as my dad used to say in the summer,"It's time to make hay while the sun's shinning"
Let's talk about what may not seem to be a priority now and the ways it's being handled right now.
1.Hiring freeze,don't need more salespeople to sell blacktop!
2.Let go of salespeople,because you don't want to pay a draw or benefits cause all you have is blacktop.
3.Wait till the cars start to roll in to put on more salespeople....{And they will,soon} less blacktop,more cars
4.Salespeople leave,cause nothing to sell,but....blacktop!
Here is the dilemma with that type of plan,when you are ready to pull the trigger so is your competition and thus the available talent pool pie gets divided by a larger number.
Staff your stores now!
Let's say in your market there are 1000 quality people available to choose from to sell cars now and you are the ONLY Dealer to understand that,your available talent pool to pick from is huge....wait till the inventory hits and now that same 1000 quality people is divided up by 5 other dealers?...10,15? Do the math.
Our technology,manpower and experience can help you take advantage of this current opportunity.
Ok....sooooo you are a dealer that has NOT been affected by lack of inventory and you can't see any blacktop anywhere on your property,how are you handling staffing?
1.You are using AutoMax Recruiting and Training to assist you[Great move}
2.You picked up a couple of "vets" from the stores with no inventory
3.You know you should take advantage of this current opportunity but you a just a little gun shy due to 08 and 09 still
4.Salespeople that you currently have will leave when the dealers with no inventory now,get inventory soon.
Your opportunity,same as above,staff now and as my dad used to say in the summer,"It's time to make hay while the sun's shinning"
Tuesday, May 31, 2011
Sunday, May 29, 2011
Saturday, May 28, 2011
Saturday, May 7, 2011
Friday, May 6, 2011
Thursday, May 5, 2011
Wednesday, May 4, 2011
AutoMax Sales Training | Training New Trainers: http://myemail.constantcontact.com/Happy-Mother-s-...
AutoMax Sales Training | Training New Trainers: http://myemail.constantcontact.com/Happy-Mother-s-...: "http://myemail.constantcontact.com/Happy-Mother-s-Day-from-AutoMax-Recruiting---Training.html?soid=1102017732982&aid=QnWVZvFwQXs"
Monday, May 2, 2011
Thursday, April 28, 2011
Wednesday, April 27, 2011
Monday, April 25, 2011
Friday, April 22, 2011
Wednesday, April 20, 2011
Thursday, April 14, 2011
Wednesday, April 13, 2011
Tuesday, April 12, 2011
Hire Them Dead,or Kill em After You Got Em?
Ok, so you have run your automotive salesperson help wanted ads, you have scheduled the respondents for an interview, you put them through your physiologically based interview, and they have passed personality tests, background checks, drug tests and DMV. You initially “trained” them either in house or used an outside source such as AutoMax Recruiting and Training to do all that for you. Now they are ‘Plug and Play Professionals” Now comes the job of retaining who went through the training.
They are now on the floor ready to take “ups”, first customer comes in, new salesperson greets them just the way they were trained to do, customer grabs a brochure and leaves. You call the salesperson over and ask what happened and he or she says something like “Oh they were just looking, on lunch hour, wife was next door shopping, asked for directions, car was getting oil change, killing time while his partner robbed the bank next door”, and he heads to the coffee maker for a cup of joe, you get the picture. In your frustration of this being the 15th customer that visited your showroom today without one sale, in your best Alex Baldwin voice from Glengarry Glen Ross you tell him in no uncertain terms “Coffee’s for Closers, kid” and he cowers back into his office.
Near the end of the day you remember yelling at the “greenpea” and you go sit down and tell him “I have great news, you are going to be trailing Five Car Fred the rest of the week” “Five Car has been here 13 years and has a lot of time on his hands” {He only sells Five a month] “He will show you the ropes and T.O. all your deals and only take 50% of your commission of every sale, isn’t that great?” The salesperson says “ok, Boss”
Fast forward 3 weeks from that wonderful decision and only a couple of things could have happened, one he has settled in nicely due to the ‘Training?” of Five Car Fred and has become Four Car Frank or…..you look around and he has blown out and gone on to become the CEO of Burger Doodle down the street. Retain who we or you initially train!
Did You Hire em Dead or Kill em After You Got em?
This can all stop, it’s just a processes problem and process’s can be fixed. Have a very specific plan and have different people that are SUCCESSFUL get involved in the new hire’s initial and ongoing training. Whether it is done in house or using the talents of an outside vendor like AutoMax this all just needs a little tweaking and care.
Make sure the ad says what the job really is and attract the career minded people you want and need, not just people looking for a JOB! Have a person designated to handle all the resumes and initial screening to save you or your manager’s time and effort. Make 100% sure the initial training is motivational in nature and is designed to change the new salesperson’s perception of the car business [remember the day before they were a customer and we all know what their perceptions are of us] These people must have the basics and enough initial training and information so they can take a customer and not mess the whole thing up in the first 5 minutes. Retention is about all of these things PLUS, the ongoing training and mentoring they get either from you or AutoMax is essential tothem sticking around and being as successful as you need and want them to be.
They are now on the floor ready to take “ups”, first customer comes in, new salesperson greets them just the way they were trained to do, customer grabs a brochure and leaves. You call the salesperson over and ask what happened and he or she says something like “Oh they were just looking, on lunch hour, wife was next door shopping, asked for directions, car was getting oil change, killing time while his partner robbed the bank next door”, and he heads to the coffee maker for a cup of joe, you get the picture. In your frustration of this being the 15th customer that visited your showroom today without one sale, in your best Alex Baldwin voice from Glengarry Glen Ross you tell him in no uncertain terms “Coffee’s for Closers, kid” and he cowers back into his office.
Near the end of the day you remember yelling at the “greenpea” and you go sit down and tell him “I have great news, you are going to be trailing Five Car Fred the rest of the week” “Five Car has been here 13 years and has a lot of time on his hands” {He only sells Five a month] “He will show you the ropes and T.O. all your deals and only take 50% of your commission of every sale, isn’t that great?” The salesperson says “ok, Boss”
Fast forward 3 weeks from that wonderful decision and only a couple of things could have happened, one he has settled in nicely due to the ‘Training?” of Five Car Fred and has become Four Car Frank or…..you look around and he has blown out and gone on to become the CEO of Burger Doodle down the street. Retain who we or you initially train!
Did You Hire em Dead or Kill em After You Got em?
This can all stop, it’s just a processes problem and process’s can be fixed. Have a very specific plan and have different people that are SUCCESSFUL get involved in the new hire’s initial and ongoing training. Whether it is done in house or using the talents of an outside vendor like AutoMax this all just needs a little tweaking and care.
Make sure the ad says what the job really is and attract the career minded people you want and need, not just people looking for a JOB! Have a person designated to handle all the resumes and initial screening to save you or your manager’s time and effort. Make 100% sure the initial training is motivational in nature and is designed to change the new salesperson’s perception of the car business [remember the day before they were a customer and we all know what their perceptions are of us] These people must have the basics and enough initial training and information so they can take a customer and not mess the whole thing up in the first 5 minutes. Retention is about all of these things PLUS, the ongoing training and mentoring they get either from you or AutoMax is essential tothem sticking around and being as successful as you need and want them to be.
AutoMax Salespeople: AutoMax sales Training and Independent Dealers
AutoMax Salespeople: AutoMax sales Training and Independent Dealers: "http://automotivedealersultimatevendorguide.com/company.php?id=195321&company=AutoMax%20Recruiting&term=Automax"
Monday, April 4, 2011
Saturday, April 2, 2011
Sunday, March 27, 2011
Saturday, March 26, 2011
Thursday, March 17, 2011
Wednesday, March 16, 2011
Monday, March 14, 2011
Got to Start...to Finish Strong!
http://www.finishstrongmovie.com/?cm_mmc=CheetahMail-_-All-_-03.14.11-_-FSTRMovie&utm_source=CheetahMail&utm_medium=03.14.11&utm_campaign=FSTRmovie
Sunday, March 13, 2011
Saturday, March 12, 2011
Thursday, March 10, 2011
Wednesday, March 9, 2011
Tuesday, March 8, 2011
Monday, February 28, 2011
Sunday, February 27, 2011
Saturday, February 26, 2011
Friday, February 25, 2011
Wednesday, February 23, 2011
Monday, February 21, 2011
Sunday, February 20, 2011
Saturday, February 19, 2011
Monday, February 14, 2011
Saturday, February 12, 2011
Friday, February 11, 2011
Tuesday, February 8, 2011
Saturday, February 5, 2011
Wednesday, February 2, 2011
Monday, January 31, 2011
Tuesday, January 25, 2011
Saturday, January 22, 2011
Thursday, January 20, 2011
Monday, January 10, 2011
Friday, January 7, 2011
Tuesday, January 4, 2011
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